Last mile delivery logistics – the key activities in competing for customers
The e-commerce industry is growing rapidly year on year. Entrepreneurs are trying to offer the highest possible level of service to customers who have already had exorbitant demands. What do they care most about? We explain what last mile delivery logistics is and why activities in this area have a huge impact on improving competitiveness!
Last mile delivery logistics – what is it and why is it so important?
Last mile delivery logistics is a range of issues related to the process of delivering goods to the final customer. This issue is of great importance to representatives of the e-commerce industry and logistics operators. Why is it important to look into this topic? First of all:
- consumers expect fast delivery,
- the last stage of delivery is the most costly,
- consumers are concerned about the sustainability of delivery,
- the way in which the delivery is carried out influences the evaluation of the entire order and the image of the company.
What measures are being used to develop last mile delivery logistics?
E-commerce entrepreneurs mainly try to implement solutions that would optimise last mile delivery logistics. Above all, they are working on reducing the delivery time as much as possible – customers expect it to be no longer than two days. On top of this, more and more companies are trying to introduce special express delivery services, e.g. same day.
It is also commonly to use strategies with changes that contribute to a greener supply. Biodegradable/recycled materials are used for packaging, but emissions are also reduced, etc. In this way, it is possible to meet the expectations of customers for whom ecology is important, while at the same time reducing costs. Companies are also placing more emphasis on UX, personalising packages and including small gifts such as discount vouchers or sweets. This way, they create positive associations and enhance the image of the shop, potentially increasing its recognition.