Quick commerce – find out what it is!
With every year, e-customers have more and more demands. We explain what quick commerce is and how it affects the delivery sector!
Quick commerce – what is it and how does it affect the delivery sector?
Online shopping has now become an everyday occurrence, which is why businesses in the sector are competing for customers by offering ever better sales conditions. Because of this, consumers now have high expectations, especially with regard to the delivery time of ordered products. We explain what the current quick commerce trend is!
What is quick commerce?
Quick commerce (also often abbreviated as “q-commerce”) is a term that refers to an e-commerce model that offers the shortest possible delivery time. It assumes that products can even arrive at a designated address within just a few minutes of placing an order via the website or app.
The trend has emerged as a response to the needs of customers in an era of pandemics. Due to the lockdown and quarantine, a considerable number of people were unable to leave their homes, being left without basic products such as food, cosmetics or chemicals. Many companies have therefore introduced a fast delivery option. This phenomenon has led post-covid consumers to become accustomed to this type of service, valuing its convenience.
Quick commerce and the delivery sector – challenges and future prospects
Companies operating in the quick commerce model have to invest a lot in ensuring that the entire logistics process is organised in the best possible fashion. There are companies on the market that are only involved in delivery, but there are also operators that deliver the offered products themselves.
In the face of the crisis, inflation, rising fuel and electricity prices, etc., this can be extremely costly. However, it should not reflect on the cost of delivery, as this is one of the factors that most effectively discourages customers from using such a service. High competition from stationary shops and the increasing number of companies offering fast delivery of orders are also a problem.
It might seem that the market will soon become saturated, but it is still necessary to see this direction as a future-oriented one. This is because everything points to the fact that, in time, it will go beyond food and beauty products – clothing, electronics, books and other frequently purchased goods will be delivered in