INNOSHIP partners with DEICHMANN to Streamline Shipping Operations across multiple markets 

September 12th, 2023Innoship, part of Alsendo Group, a leader in tech-enabled SaaS delivery management solutions, secured new business with international footwear retail giant DEICHMANN. This strategic partnership marks a significant regional retail and technology milestone.

The collaboration comes after an extensive selection process, during which Innoship demonstrated its skills, expertise, and cutting-edge technology. DEICHMANN initiative was driven by the need to streamline its shipping processes, enhance user experience, and enable quicker integration of new carriers as part of the digital transformation program of online and omnichannel business.

“The decision to partner with Innoship was based on their profound technical competence and demonstrated understanding of our needs,” says Sven Senkbeil, Product Owner Fulfillment Solution at DEICHMANN. “We were looking for a strategic partner capable of delivering state-of-the-art delivery management solutions, seamless integration, and a user-centric approach. Innoship’s collaborative spirit and commitment to innovation stood out as the perfect match for our vision.”


The strategic partnership addresses several key objectives, including:

Accelerated Time-to-Market – As the logistics industry evolves with an increased need for flexibility, DEICHMANN aims to rapidly onboard new carriers. Innoship’s expertise ensures a swift and stable integration process, enabling DEICHMANN to remain agile in a competitive market.

Enhanced User Experience – The new platform empowers customers to select from a wide range of carriers, parcel shops, and lockers as their preferred delivery options. Precise parcel tracking provides customers with real-time last-mile delivery tracking throughout the shipping journey, ensuring a superior shopping experience.

Efficiency and StabilityThe collaborative solution unifies carrier APIs, and streamlines label printing and shipping document generation. This results in a more efficient shipping process and stable operational mode.

Reduction of costs – In addition, the platform reduces the cost of shipping, benefiting the end customer.

“I am very happy to share the news of DEICHMANN joining our  family of customers, and we are proud to be part of their transformational journey,” says, in this turn,  Dan Ungureanu, Co-Founder & Business Development Manager, Innoship. “Alongside DEICHMANN, we are shaping a digital future to Streamline Shipping Operations across multiple markets.”

The Innoship dynamic allocation system delivers a significant average cost reduction of approximately 20%. At the same time, it boosts delivery performance by up to 15%, directly contributing to an elevated level of customer satisfaction. Additionally, the comprehensive API effortlessly incorporates a network of over 150,000 lockers and PUDOs (Pick Up Drop Off), enabling clients to gain environmental and green credentials.


DEICHMANN SE, headquartered in Essen, Germany, was founded in 1913 and is still a wholly owned family company. It is the European footwear retail market leader and is active in 31 countries worldwide. The company has over 48,000 employees and operates about 4,600 stores and 41 online shops. In addition to the DEICHMANN stores, the company owns the MyShoes chain, Dosenbach, Ochsner Shoes, and Ochsner Sport in Switzerland, van Haren in the Netherlands and Belgium, and Rack Room Shoes in the USA. It also owns the SNIPES Group with stores and online shops in Europe and the USA.


About Innoship

Innoship, part of Alsendo Group, is the advanced delivery management platform that helps retailers improve customer experience by streamlining the delivery process. The Innoship platform aggregates multiple last-mile delivery options for retail and e-commerce businesses, democratizing the access of retailers of all sizes to advanced technology. Through the Innoship platform, retailers can efficiently manage their courier contracts, automate deliveries, and offer their customers a better shopping experience while minimizing the shipping cost.

About Alsendo

Alsendo is a leader in the field of logistics and technological solutions for businesses. Backed by ESG transformation specialist investor Abris Capital Partners, Alsendo aims to provide first-class logistics and after-sales solutions for all segments of B2B customers. We focus on improving the efficiency of shipping processes while maintaining the highest service standards and using the latest technological solutions. 

The Alsendo Group portfolio includes over a dozen shipping platforms and enterprise technology solutions operating in the Polish, Romanian, Bulgarian, Czech, and Slovak markets. Alsendo’s mission is to provide comprehensive services and software in shipping and after-sales processes across all B2B segments, including e-commerce platforms, marketplaces, global enterprises, and SME/SOHO. Its core activities aim to improve the efficiency of clients’ shipping processes while maintaining the highest service standards through cutting-edge technology solutions. Carrier management, integrations with more than 50 e-commerce platforms, a SaaS offering that provides subscription-based shipping solutions for e-commerce, or simple API integration are just a part of the wide Alsendo offer. On average, over 5 million parcels are sent monthly to 150 countries around the globe via Alsendo’s shipping services.