Logistics tends to be the biggest challenge for Polish companies starting cross-border e-commerce or export operations. Let us take a look at some of the logistics, warehousing and delivery solutions that can be successfully used in this industry.


Fulfillment is the outsourcing of all logistics operations to a local third-party service provider, with the online retailer only taking care of the sales process. To be successful, this model requires a reliable logistics partner, the ability to monitor delivery performance and a favourable contract. In the most cost-effective option, the client only pays for the storage space actually used, without having to commit to a volume in advance.


With dropshipping, the retailer is also solely responsible sales, while deliveries are made directly from the manufacturer and distributor. This model works best when the goods come from a single source. Also, this solution is most appropriate when manufacturers operate in the local market.

Private labeling 

This solution is similar to dropshipping. The difference is that the manufacturer or distributor is involved not only in the shipping, but also in the preparation and packaging of the goods under the seller’s brand. This model is most effective when distributors are present in the local market.

Own warehouse in the country

Is renting warehouse space or building a warehouse abroad too expensive? In some industries, shipping goods abroad from a Polish warehouse is not necessarily a doomed solution. Consumers are willing to wait a little longer for delivery if the retailer offers a unique range or is highly competitive on price. The same applies to custom-made or premium products. Logistics can be taken to the next level with solutions such as Innoship’s software, which automates shipping processes based on the best price or delivery time.