How HENDI streamlined international logistics with Alsendo Innoship

HENDI – an international brand with high operational demands

HENDI Polska is part of the international HENDI Group, whose history dates back to 1934. For over 20 years, the company has been operating in the Polish market, supplying professional catering equipment to restaurants, hotels, retail chains, industrial kitchens, and B2B customers across Europe.

The brand is recognised for its high-quality products, thoughtful design, and collaboration with leading figures in the gastronomy industry. Collections co-designed with Robert Bronwasser, awarded, among others, the Red Dot Design Award, as well as business recognitions such as Forbes Diamonds and Gazele Biznesu, reflect the scale and pace of HENDI’s growth.

An organisation of this size and complexity requires logistics that can keep up with the business – both operationally and strategically.

Starting point: international scale and growing logistics complexity

HENDI ships to multiple European countries, from various locations and to a wide range of recipients. As volumes and the number of markets increased, the company needed:

• centralised logistics management within a single system,
• fast scaling of international shipments,
• support for multiple locations and hundreds of payers,
• integration with a new WMS system,
• better control over costs and carrier performance.

The previous integration solution was limiting growth, while onboarding new carriers or implementing process changes required significant effort and long lead times.

Why Alsendo Innoship?

HENDI chose Alsendo Innoship as a logistics platform designed to meet the needs of large, internationally operating organisations.

Innoship is an advanced solution for managing shipments, carriers, and logistics data within a single environment, built for businesses with high operational scale. This integration model is similar to solutions Alsendo develops in other areas as well, such as expanding its logistics partnership with PrestaShop. It is also worth noting that Alsendo Group itself is growing dynamically across European markets, as confirmed by its expansion into Western Europe.

For HENDI, the key factors were:

• fast carrier integrations (approx. 3 weeks),
• the ability to support multiple locations and organisational structures,
• advanced reporting and management dashboards,
• platform flexibility and adaptability to specific business needs.

Implementation: system integration and process alignment

The implementation process included pre-implementation analysis, agreement on the scope of development, cooperation terms, and integration costs, all clearly defined in the contract.

A key aspect of the project was HENDI’s simultaneous transition to the new Mantis WMS. The integration between HENDI ↔ Mantis ↔ Innoship was based on shared documentation and close collaboration between technical teams on both sides.

As a result:

• shipment statuses remain consistent across WMS and Innoship,
• status updates are synchronised regularly (every hour),
• warehouse processes could be automated.

“Given the scale of HENDI’s operations, it was crucial for us to implement a solution that would organise international logistics without disrupting day-to-day operations. Innoship enabled us to centrally manage shipments, carriers, and data within a single system, while the entire implementation process was predictable and well-structured.”
– Marcin Zgrajek, HENDI Polska

Key operational improvements

Centralised billing and payer management

Within Innoship, over 400 payers were mapped, significantly simplifying carrier settlements and reducing the workload of operational teams.

Multi-market operations and local specifics

The project addressed challenges related to country-specific codes (e.g. LV, LT) and differences in carrier processes across markets.

International pallets

Handling international pallets required extending Innoship functionalities, which were adapted to HENDI’s processes and integrated with the WMS.

Management dashboard: logistics from a top-level view

One of the key sources of business value proved to be the Innoship dashboard, used at both managerial and executive levels.

With clearly visualised data, logistics insights became a real support for business decision-making. This reflects the Group’s broader strategy, which consistently invests in AI development for e-commerce, using data to support automation and operational decisions.

One platform, multiple teams

Alsendo Innoship provides a unified tracking page, enabling shipment monitoring in a consistent format, regardless of carrier or market. The system delivers standardised status notifications, ensuring full visibility of deliveries at every stage.

Innoship serves as a single source of truth for shipment data, eliminating the need to use multiple tools.

Different departments, logistics, customer service, finance, and management, work simultaneously on the same, up-to-date data.

Operational support standards

Innoship support was recognised by HENDI as one of the key differentiators of the partnership. In enterprise environments, response time directly impacts operational continuity.

“Enterprise-scale implementations require strong collaboration and a deep understanding of the client’s processes. The HENDI project was a great example of a partnership approach, from pre-implementation analysis, through WMS integration, to the development of new functionalities. It demonstrates Innoship’s flexibility when working with large, international organisations.”
– Natalia Trzewik, Alsendo Innoship

Conclusions: enterprise implementation without disruption

The implementation of Alsendo Innoship at HENDI shows that deploying a new logistics platform in a large, international organisation can be smooth, predictable, and partnership-driven, as reflected in Alsendo’s broader network of partners.

Alsendo Innoship brings structure to complex logistics and evolves alongside client needs – exactly what leading enterprises expect.

Natalia Trzewik
Senior Business Development Executive

She has over 15 years of experience in sales, key account management, and business relations, gained at leading companies such as Lyreco, Sodexo, and Fiserv. She is passionate about growth, collaboration, and driving digital transformation in logistics and e-commerce. An experienced sales leader with a strong background in B2B business development, e-commerce, and logistics innovation, she now works at Alsendo Innoship, where she supports retailers and brands in optimizing last-mile delivery processes across Europe — building partnerships that connect technology with efficiency.